"Stroking The Young Crew"

In Fast Food Nation by Schlosser he states that the managers of the McDonald’s corporation uses a psychological technique called ‘stoking’ to gain emotional connections with the employees. For Example, Schlosser states on page 74 “In absence of good wages and secure employment, the chains try to inculcate ‘team spirit’ in their young crews”. Team spirit is an emotional connection for the employees to have an exultant feeling.  This is a form that gives a positive coating, praise, and acknowledgment.  This concept is also used later in the book, when an employee from the Little Caesar Corporation, Christopher Reeves spoke at a convention. He was once a hockey player who got injured; he was making millions of dollars and neglected his family. Since his accident he realized that success means something different. Reeves stated “’I see people who achieve these conventional goals, none of it matters”. When Reeves said this everyone in the arena wiped tears from their eyes, the audience noticed a sudden awareness of something about their own lives that’s unfulfilling.